Cooperative Overview
Management’s strategic review examined PHC’s primary customers — our
physicians and patients — and our PCP approach to the rest of the
Industry.
We reviewed and assessed physician needs across a wide spectrum, and as
a result, we established physician recourse networks across the country
as well as a strategic advisory counsel. This leadership council,
comprised primarily of physicians and healthcare CEO’s, offer an even
more open dialogue for management to uncover ways to better respond to
ever changing environment of healthcare and increase the quality of care
being delivered.
Cooperative Joint Ventures
In selective markets, we have offered physicians the opportunity to partner with us in collaborative joint ventures. This posture, which extends to the joint venture of certain select Rehab Divisions of PHC, includes participation in joint ownership of medical equipment, medical office buildings and diagnostic imaging or surgical centers. Additional strategic joint ventures are expected to be completed in 2010.
Ancillary Cooperative
In
addition, we are also developing new ancillary opportunities for joint
venture on a large scale nationwide in the Rehab sector. Understanding
various obstacles in reimbursement, PHC has turned to opening up a window
for improved financial gain in any medical practice to help offset
increased operational expenses by way of its MDTherapy program.